Business Consulting & Strategic Advisory Services

Case Study: The Professor and His Three Successful ENT Clinics

The Challenge

A highly respected Professor and owner of three thriving ENT clinics was generating strong daily revenue ($10,000 – $50,000). However, despite financial success and client satisfaction, internal operations were under significant strain. The Professor lacked the time and desire to manage day-to-day operations, implement business systems, or develop staff leadership. This resulted in low workplace morale, outdated systems, and overlooked operational inefficiencies.

How We Helped

✔ Operational Review: Each department was assessed for performance, profitability, and client engagement. Benchmarks were set to define what an ideal client and optimal department should look like.

✔ Team & Culture Rebuild: Despite the clinics’ financial success, staff morale was low. Adriana introduced staff contracts and job clarity, inductions and two-way performance reviews, birthday celebrations, Christmas events, and initiatives to foster a more connected and appreciated workplace culture.

✔ Stakeholder Alignment: Adriana worked to strengthen external stakeholder relationships, ensuring the practice’s reputation and internal wellbeing were aligned for long-term sustainability.

Outcome

Key outcomes include streamlined departments with established performance benchmarks. Staff morale was enhanced through clear contracts, performance reviews, and team-building initiatives. Systems were modernized via a complete PC to Mac migration, new CRM, operational software, and a fully paperless system. Additionally, comprehensive operations manuals and HR systems were developed for consistency. Adriana successfully addressed these internal challenges, creating a more efficient, organised, and positive environment while sustaining financial success.